After working with a number of pregnant and postpartum women, personal trainer and Pilates instructor Laura Arndt was stunned by how few had been given advice on how to take care of themselves during and after childbirth. “It’s a life-changing, body-changing experience, and many women are suffering from lower-back pain, urinary problems and other health issues because they are given zero guidance on how to properly rehabilitate,” says Arndt. This inspired her to build Matriarc, a wellness app that helps moms heal their bodies post-baby through targeted exercise sequences, meditation and nutrition. Contributors include urologists, OB-GYNs and psychologists. “So many women are ignored after the baby is born,” says Ardnt. “I want to do whatever I can to help them take care of themselves in the best way possible.”

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